Ukraine presents its first in its kind comprehensive analysis of Ukraine’s perception abroad, which is based on unique data from leading international and Ukrainian research companies and contains practical recommendations for the development of Ukraine’s nation brand and strategic communications. The Ukraine’s Global Perception Report-2022 was developed by BRAND UKRAINE NGO with expert support and in consultation with the Ministry of Foreign Affairs of Ukraine.

🚩The national brand of Ukraine significantly strengthened in 2022: recognition & influence - increased by 38% (Global Soft Power Index 2023 by Brand Finance), and the indicator of brand strength increased by 5 points - from 53 to 58 out of 100 (Nation Brands 2022 by Brand Finance).

🔗Find more insights in the "Ukraine’s Global Perception Report 2022" available for free use: https://bit.ly/3kJheoS